Aishwarya Rai-Bachchan

Aishwarya Rai-Bachchan

Aishwarya Rai who is known for her ethical and firm decisions has once more made us proud. The actress recently refused to become an Indian face to endorse a skin lightening cream of a global cosmetic company. The reason she gave is that she don’t want to endorse a skin lightening cream in a country obsessed with fair skin.

As Aishwarya turn down the offer, the deal falls into the kitty of actress Sonam Kapoor. Sonam is now placed as a young face opposite to Aishwarya, which may now be considered as old face by the cosmetic industry.

However a source revealed that the main factor behind Sonam being in the new face has nothing to do with her age.

The source added, “It was the fairness cream that bothered Aishwarya. She said that she didn’t want to promote a fairness cream especially in India where one’s skin color is such a big issue. She will never promote a product that discriminates on the basis of one’s skin color. Ours is a society where biases are so prevalent that she will do all she can to curb it.”

“When Aishwarya refused to relent. The cosmetic company was forced to get Sonam into the picture. They need as Indian face for the promotion and Sonam was the next ideal choice.”

To know about this, when contacted to Aishwarya, she refused to comment as she is contract bound.

But on the issue how Aishwarya reacted, the source adds, “Such stories seldom bother her. Aishwarya is primarily guided by her sense of ethics as far as advertising in concerned. She does not endorse products unless she believes in them. She was recently offered a fortune to replace Rani Mukherjee to endorse a popular mosquito repellent cream, but she turned down the offer.”

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