Riya Sen has been appointed as the official Brand Ambassador for the latest sensation in India the Indian Premier League’s Official Website.

Riya Sen

Riya’s role will require her to attend the IPL matches, catch the actions, interact with the Cricketers and post her views and interactions on the IPL Website.

Akash Aurora, the the Chief Technical Architect of the Indian Premier League website confirmed the appointment of Riya Sen He said “Yes, we have appointed Riya as the brand ambassador of our website.” Commenting on why they chose Riya, Akash said “We saw Riya attending a couple of the IPL matches. We observed that she was quite well-versed with the game and its proceedings. Rather than having somebody naive on board, we preferred getting someone who knows about the game. Riya was our first choice and we went ahead with her.”

DLF IPL

“Riya has already signed the contract. The duration of the contract will depend on the response we get from our readers,” Akash added. Well now Riya Sen is here who will need Cheergirls ??

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