Talented actress Juhi Chawala who is the chairperson of a film and animation national committee feels that Indian film industry is being ignorant of new talent. She also feels that film making nowadays has become a mere business.
“Film financing and funding is easy only for reputed film firms and not for genuine film-makers with a lot of passion, but no monetary support,” says the actress.
“Storytelling is an art. Entertainment is not easy. The balance between money and art has to be maintained. Both should be respected,” she adds.
Recalling the moment of how director Paresh Mokashi had to struggle for financial help while making Harischandrachi Factory, which is India’s official entry to the Oscars in the foreign film category this year, Juhi said, “I was told by my husband to meet Paresh, whose parents are family friends, and help him out. Paresh appeared to be a genuine filmmaker. He wanted to direct the film on Dadasaheb Phalke making India’s first motion picture, only in Marathi.”
Juhi believes that investing in talent will only improve the Indian cinema.